Today most all music industry professionals use social media as a tool to promote their creative careers. While the list of professionals to swear off social media has been growing, Whether that gain may be financially or promotionally speaking, musicians have had no choice but to rely on social media platforms to promote tours, merch, and albums; the list goes on.

However, during this transition into this art official age, somewhere over the last twenty years, artists have lost touch with organic, engaging promotional content despite having obtained a plethora of digital marketing tactics to take center stage. While social media imparts users and consumers with immediate access to digital content, the cline in genuine artist-to-fan engagement rate has decreased.

Over the last decades, promotional content has become less tangible. Both as humans, and fans of music, we rely on bonafide, tangible engagement & content. However, what social media has done is supply artists with a one-stop shop means of supporting their music, resulting in the diminishing of the overall experience of music altogether. By and large, social media has become a double-edged sword providing artists with a one-tool, do-it-yourself billboard, leaving the old-school music marketing methods behind in history.

Imagine a world with no concert posters, no flyers to browse at your local coffee shop, no art you can feel beneath the CD you just bought. No more companies and artists such as Prince, who were famously known to host numerous online websites including fan forums, Q&As, you name it.

Here at Turntable Talks, we take great humility in yielding alternative methods to social media, providing an engaging platform tailored for our members' expertise. We implement the use of social media with open eyes and a grain of salt. Alternative promotional methods to social media are believed to be essential, and the Club and the Scene prepare you with just this and more. With the sincerest of intentions, we will continue to make ways to inform creative individuals to value their art and present inviting admiration for their fans.